We have a total of 62 restaurants in the UK and have recently added two restaurants in Abu Dhabi. In the UK, we have many franchisees which have expanded their relationship with us by opening multiple units. As we engage with hotel owners for our restaurants, a bustling Marco Pierre White restaurant gives them dual benefits of good sales as well as good occupancy in the hotel. We have witnessed over 6% YoY sales growth over the last 2-3 years. It’s not just about food but great food in a glamorous environment at affordable prices.
Who is your target audience and how do you club glamour with affordability?
This story is from the March - April 2020 edition of The Franchising World.
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This story is from the March - April 2020 edition of The Franchising World.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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