Building A Transparent Digital Marketing Ecosystem

Web3.0 can increase transparency and accountability in digital advertising by establishing decentralised marketplaces and incentive-based ad systems

- HIMANSHU NAGRECHA

The most recent buzzword that has been influencing the advertising market is generative AI-ChatGPT. As a natural language processing tool, it can respond swiftly to queries that are potentially disrupting the search ad markets. For instance, incorporating ChatGPT into search engines can produce marketing campaigns catered to the unique requirements and interests of individual users. Additionally, ChatGPT’s capacity to produce text that sounds like human speech may help produce more convincing and engaging ads.

In this regard, the face of advertising is going to change forever, as it will transform how brands communicate and engage with their customers. In a bid to successfully provide intelligent and effective digital experiences, brands have been integrating generative AI such as ChatGPT and Web3 as a strategy. With Web3, we are moving into a new era of the internet, and with its advent, we can experience a seismic shift from a centralised system to a decentralised system. With privacy breaches being the norm in Web 2.0, Web3 ensures data stays protected by the user. With the amalgamation of both technologies, advertisers will be able to target customers more effectively, and consumers will be able to keep their data private.