Pandemic Drives The Change

Economic and societal impact of COVID-19 will drive faster adoption of cloud, intelligent edge, digital reality and telemedicine

Trends in telecommunication and media led by disruptions and newer technologies may affect businesses and consumers worldwide in unprecedented ways, changing the way people live, work and entertain forever. According to Technology, Media and Telecommunications (TMT) Predictions report by Deloitte, many of these trends are being driven by the global pandemic’s economic and societal impacts, resulting in intensifying growth in video, virtual, and cloud technologies.

“A range of enterprise and consumer technologies – from 5G to the cloud to virtual reality – will continue to offer opportunities to the worldwide business ecosystem,” says Deloitte’s Industry leader for Technology, Media and Telecommunications Ariane Bucaille said. According to him, while some technologies followed expected growth patterns, the reality of a global pandemic has resulted in unprecedented technology acceleration that has fundamentally changed people’s lifestyle.

Adds Vice Chairman and US Technology, Media and Telecom leader Kevin Westcott: “The pandemic will continue to shape business strategies in 2021 and consumers will expect faster, more reliable and safer user experiences. TMT companies that can address these customer needs, while rebuilding their industries for growth, will likely emerge as leaders next year and beyond.”

Cloud to continue on the growth path