Telecom For Entertainment
Voice and Data|September 2019
PwC, in a recent report, has revealed that the global OTT video market is doubling in size between 2019 and 2023 to $72.8 billion. Contributing immensely to that global market growth is India’s OTT video market. Witnessing this bubble, Indian telecom operators have redefined its selling strategies to orient their voice and data plans to suit the increased demand from subscribers for OTT and other entertainment services. Avneesh Khosla, Operations Director, Marketing, Vodafone Idea, in an interaction with us, describes how Vodafone Idea is providing a single platform to its subscriber base to view OTT video content and how the service provider is scaling up and unifying its entertainment services to retain subscribers amidst severe competition in the industry
Anusha Ashwin
Telecom For Entertainment

What is exclusive to India’s Vodafone Idea entertainment services?

Entertainment services under the ambit of Vodafone Idea are targeted and the best part is that they are ad-free and free of cost. The video content through Vodafone Play and Idea Movies and TV app is extremely easy to access as there is a vast variety of content to choose from. We provide an array of content varying from Linear TV, Hollywood and Bollywood films, to originals and to regional languages. To provide our customers with supreme choices we are leveraging our content partnerships with OTT platforms like Amazon Prime, ZEE5, Lionsgate, ShemarooMe, SonyLIV, SUN TV, Hoi Choi, etc. We aim to treat all our subscribers at parity and do not have different categories of content for different consumers. With these partnerships, the accessibility of grasping content has become a lot easier and our aim to give our users a taste of premium content is met.

How can subscribers enjoy the OTT services provided by Vodafone Idea?

This story is from the September 2019 edition of Voice and Data.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the September 2019 edition of Voice and Data.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM VOICE AND DATAView All
Cloud endoscopy breakthrough for real-time remote diagnostics
Voice and Data

Cloud endoscopy breakthrough for real-time remote diagnostics

NTT Corporation and Olympus Corporation have demonstrated the feasibility of real-time remote diagnosis and treatment using the world's first endoscopy system powered by IOWN All Photonics Network (APN) technology. The breakthrough experiment successfully processed endoscopic videos on a server located 150 km away, overcoming latency issues and enabling seamless diagnostics.

time-read
1 min  |
December 2024
Rise of the homegrown telecom infrastructure
Voice and Data

Rise of the homegrown telecom infrastructure

Telecom infrastructure, once led by US and European designs and made in China, iS Now increasingly designed and manufactured in India, marking a pivotal shift

time-read
4 mins  |
December 2024
Balancing innovation and regulation for a connected future
Voice and Data

Balancing innovation and regulation for a connected future

Crafting agile governance ensures equitable, sustainable growth, blending innovation with societal protection in a hyper-connected digital age

time-read
4 mins  |
December 2024
Driving transformative shifts towards digital leadership
Voice and Data

Driving transformative shifts towards digital leadership

India's telecom sector, driven by 5G, bold policies, and cross-sector collaborations, is paving the way to global digital infrastructure leadership

time-read
3 mins  |
December 2024
Scaling AI in data centres for the next big leap
Voice and Data

Scaling AI in data centres for the next big leap

GPU-optimised data centres are vital for advancing India’s Al ambitions, enabling it to meet growing computational demands and maintaining global competitiveness

time-read
2 mins  |
December 2024
Bridging gaps with AI's transformative communication wave
Voice and Data

Bridging gaps with AI's transformative communication wave

AI-driven real-time communication reshapes industries, enhancing connections, operational efficiency, and immersive experiences in a digital-first world

time-read
3 mins  |
December 2024
Weaving the fabric of CDN efficiency
Voice and Data

Weaving the fabric of CDN efficiency

Local peering transforms CDNs by cutting latency, boosting reliability, and ensuring seamless, high-speed delivery for modern digital experiences

time-read
6 mins  |
December 2024
From orbit to opportunity: Redefining connectivity
Voice and Data

From orbit to opportunity: Redefining connectivity

India's satcom sector is set to revolutionise connectivity through hybrid networks, bridging the digital divide and driving innovative technologies for growth

time-read
3 mins  |
December 2024
Orchestrating telecom's smart future
Voice and Data

Orchestrating telecom's smart future

AI and automation can revolutionise telecom networks, crafting intelligent, selfoptimising systems to meet future demands and deliver seamless connectivity

time-read
4 mins  |
December 2024
Unlocking the true potential of IoT
Voice and Data

Unlocking the true potential of IoT

Specialised silicon and 5G are set to redefine loT's future, driving AloT innovations that deliver real-time intelligence, security, and seamless connectivity

time-read
3 mins  |
December 2024