Good And Clean And Fresh...

The Laundry Dynamics Team Has Added Extra Sparkle to Their Already Shining Brand...

If your immediate response to the headline above was to start singing a jingle that ended “tralala” you’ll know all too well the power of branding – not to mention the fact that you’re old enough to remember a South African TV advertisement for washing powder from the eighties. Tracey Fawell, founder of the Laundry Dynamics franchise -established in 2011 and now a 12-store strong thriving network – has invested significant time and effort over the years into ensuring that her laundromat brand stands out from the rest. And in the tireless pursuit of continued excellence, the team have recently added a little extra to the brand’s look and feel, and are excited to see how the market responds.

“Many hours went into designing the Laundry Dynamics corporate identity prior to our launch, in fact it took a year of development before we felt confident to introduce the brand to the market,” says Tracey. “Having been in the industry for over 15 years, I knew first-hand the state of many laundries out there – dull and dreary and with a bad reputation. I personally was not in a position to change all laundries but rather to set up multiple stores with a clean and welcoming look.”

A laundry like no other

This is exactly what Tracey achieved over the years that followed – developing franchised stores with bright, open layouts which demonstrate the transparency with which business is conducted. “We enjoy the fact that our customers get a view of the professionalism with which their laundry is handled – we refuse to compromise on quality.”