What’s in and what’s out this season? What should the bride and groom be looking at? Designers Shantanu and Nikhil in conversation with Sinduri Vuppala give us a glimpse of the latest trends on the horizon and talk about their two-decade journey in the fashion world.
You have completed over 20 years in the industry, how would you describe your journey so far?
Over the last few years, we have restlessly toiled around the idea of a new world, a world more progressive and inclusive, a world without any biases and boundaries. In this past decade on our journey, we have paved the way to reach a newer and bigger audience, making us more accessible, and thereby fulfilling our dream to see our brand on every global Indian. With the phenomena of the corporatization of fashion, it has given a free rein to designers to explore more and reach out to their audience in multiple ways.
We experienced intense emotions in 2020 when Maison Shantanu Nikhil marked 20 years as a brand. In addition, as the world recoiled to a new definition of normal, we brought in the 20th year with a new chapter in our journey - S&N by Shantanu Nikhil, a celebratory narrative where Indian heritage is enlivened by millennial spunk. By launching the Bridge-to-Luxury brand, we show our commitment to serving our customers better than ever.
Your recent collection ‘Nomad’ was all about streetwear fashion, what collection are you currently working on and what’s next?
This story is from the January 2023 edition of Hashtag Magazine.
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This story is from the January 2023 edition of Hashtag Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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