Pioneering designers, inspiring creative directors and brave, intrepid clients rubbed shoulders once again this year at the sixth annual Brand Impact Awards – Computer Arts’ celebration of the very best branding from around the world.
A record number of almost 200 entries were painstakingly whittled down by the discerning judges – leaving 55 projects by 27 different agencies. The criteria were simple: a compelling, appropriate idea; beautiful, consistent execution; and work that stands head and shoulders above its market sector.
Over the following pages, we’ll reveal the thinking behind every piece of work that was shortlisted by this year’s panel – with the winning and highly commended projects discussed in more depth.
Read on to be inspired…
BBC TWO
WINNER BEST OF SHOW, COLLABORATION, CULTURE, ENTERTAINMENT
SHORTLISTED PUBLIC SECTOR
by Superunion www.superunion.com
BBC Two has a long heritage of commissioning stimulating, provocative programmes. However, its progressive, risk-taking reputation had faded over the years.
Putting stimulating programming back at the heart of BBC Two’s identity, Superunion’s innovative branding system curates the experience between programmes, turning the whole junction into an extended ident. Each trailer is assigned one of 25 ‘moods’ – such as ‘escapist’, ‘intense’ or ‘anarchic’. These weave together into a seamless narrative, leading viewers on a journey of discovery.
This story is from the October 2019 edition of Computer Arts - UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 2019 edition of Computer Arts - UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Creative Space
Without’s creative director roly grant on the studio’s hand-crafted ethos
studio profile
A leading light in the branding industry, Wolff Olins wants to harness its scale to help change the world
network
THE CREATIVE COMMUNITY HAS COME TOGETHER LIKE NEVER BEFORE, TO HELP EACH OTHER GET THROUGH THE CORONAVIRUS PANDEMIC
project
ethos for 305 Fitness - Learn how the Montreal identity design studio rebranded one of America’s hottest fitness clubs
rebrand
WHAT’S THE EXPERT OPINION ON PENTAGRAM’S BRAND IDENTITY REFRESH OF THE GLOBAL TOY COMPANY FISHER-PRICE?
opinion
CRAIG BLACK HAS SOME ADVICE FOR SURVIVING THE CORONAVIRUS CRISIS AS AN INDEPENDENT CREATIVE
fresh eyes
DUNCAN BRAZZIL ON HOW THE UK INSPIRED HIS CAREER
artist insight
Cindy Kang on how photography informs her illustration work
ANIMATION NOW
LEADING PRODUCERS AND FILMMAKERS REFLECT ON EMERGING TRENDS AND SHARE THEIR PREDICTIONS FOR THE YEAR AHEAD
Project: Atoll by Studio Myerscough
Morag Myerscough reveals how she and Luke Morgan designed a vibrant biophilic installation in a central London office tower studiomyerscough.com