What made you launch a smartphone (Coolpad Cool 3 Plus) in India after a hiatus of nearly one and a half years?
Coolpad has launched multiple smartphones in the India market in the last one and a half years. This includes 4 SKUs in the Mega series and one in the Cool series which was launched in January 2019. Before that, we launched a Paytm-exclusive smartphone in the Note series in October 2018. In fact, we have launched around 6-7 smartphones in the past one and a half years. However, due to a lack of media events, it might seem like we have not been around. The truth is that we have been innovating and launching best-in-class products for our customers in India and plan to continue doing so in the future as well.
From innovation to the emergence of new players such as Realme in the Indian market, a lot seems to have changed in the said period. How are you going to fill this gap and reposition the brand Coolpad in India?
Coolpad was the first brand to launch a premium smartphone in the below 10K segment in India. When the Indian market shifted from 3G to 4G in 2014, we leveraged this opportunity to our maximum advantage. Now that the market is gearing up towards the introduction of 5G technology, we are constantly innovating to capture that opportunity as well. We already have more than 800 patents in the name of 5G technology and will launch the first 5G phone in China by the end of 2019. We plan to replicate this feat and launch the 1st 5G phone in India soon. This will undoubtedly help us gain our desired market share.
What will be your strategic roadmap for optimum market penetration, as Coolpad is further strengthening its presence in India?
This story is from the August 2019 edition of My Mobile.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the August 2019 edition of My Mobile.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Singles On Tinder Opting For Situationship
Tinder, the very safe and promising dating app has released 'Tinder's year in swipe' which mentioned and elaborately addressed the changes the dating world has seen with the trends that can be the mainstream dating expectations of the people.
Google Pixel Buds Pro
Better Late Than Never
Stop Google From Being A Spy On You Here's How
Did you hear that google can also record? Did you know that Google is maintaining the minutes of every meeting?
GOQii Smart Vital Ultra
GOQii Smart Vital Ultra is a perfect combination of a fitness tracker wearable and a health device that monitors vitals, activities, sleep and a lot more.
Axon 40 Ultra Space Edition
ZTE has come out with another variant of the Axon 40 Ultra -the Axon 40 Ultra Space Edition.
Honor 80 Series
Honor is has just launched its two new flagship models- Honor 80 and Honor 80 Pro where it held a massive launch event in China for two days so that users could get a hands on experience and get a hint on what all they can expect from both handsets.
Corning Gorilla Glass Victus 2
Corning Gorilla Glass Victus 2, claimed to be an improved version of its predecessor, has been officially announced.
Nothing Ear (Stick)
People are definitely intrigued by Nothing, a new tech firm that makes headphones and telephones, and they want to buy them.
India is Now the Biggest Smartwatch Market in the World
Joyous news for the Indian wearables industry!
ASUS India Launches 6 New Laptops in ExpertBook series
ASUS India will be expanding its enterprise where now its main focus will be the Expert Book portfolio with six new laptops that will get a generational leap in their segments that will also be the flagship models in the series.
