We believe that device makers need to step up their efforts to provide regular software and security updates to their users. except for Nokia and Lenovo, the performance of other device makers has been poor, says counterpoint research. consumers have started to keep their smartphones for longer. they are also spending a little more when they do replace their devices. the average time that consumers keep a flagship smartphone before buying a new device has been gradually increasing.
In markets as diverse as China, Europe and the US, it is now approaching 30 months. clearly, keeping the software and security up to date is important to ensure consumers continue to enjoy a good performance and have security throughout their ownership. Manufacturers that fail to take this into account when planning the timelines for offering support to their devices with updates are potentially failing their customers
This story is from the October 2019 edition of My Mobile.
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This story is from the October 2019 edition of My Mobile.
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