Sandisk Mobile Storage Solution: Safe, Secure And Smart

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India is in the cusp of digital metamorphosis and the key catalyst has been your hand held mobile device. By the time you read this article, the number of mobile subscribers in India would have zoomed past one billion subscriber milestone, given the fact that it had already crossed 999 million mark by end of March this year. And along with the superlative growth in the number of mobile subscribers, there has also been an implosion in data consumption which was first lit by the arrival of smartphones a decade back even as internet penetration was deepening. According to the latest forecast by research firm eMarketer, by the end of 2018, nearly 337 million Indians or more than a quarter of India’s population will be using a smartphone.

Smartphones provided a never before access to internet for common consumers which swelled data consumption. The great boost came with the launch of 4G services coupled with a sharp slide in data tariff. The nokia MBiT Index 2018 found that an average mobile owner in India was using close to 11GB of data per month while overall data traffic grew at an astounding rate of 144% in 2017, which was far more than an ericsson study had estimated sometime back. Falling tariff and faster internet has increased the appetite for data consumption among Indians.