Blackberry has been re-inventing itself with Android platform to regain the lost ground and take on the fierce competition in different markets across the world. In this endeavour, blackberry recently introduced keyone limited edition black for the Indian buyers. Hardip Singh, executive director, optiemus infracom limited, which design and sells blackberry smartphones in India, spoke with Haider Ali Khan of my mobile about the iconic brand and its journey ahead. Excerpts…
What would be your strategies for the Indian market which despite being a big one remains price sensitive and a highly competitive one? Do we expect few more devices or price cut for the upcoming festive season in India?
With the recent launch of BlackBerry KEYone Limited Edition Black, we are offering BlackBerry secure Android smartphone at a compelling price to customers who understand the need to protect their information from ever growing mobile security threats. Along with this, BlackBerry KEYone Limited Edition Black is the first BlackBerry smartphone with dual SIM functionality in India.
Optiemus Infracom’s licensing agreement with BlackBerry allows us to design and manufacture BlackBerry smartphones locally in India. This will always help us to provide world class products to our customers at a very competitive price. Priced at Rs 39,990, the BlackBerry KEYone Limited Edition Black offers class-leading android smartphone experience combined with unrivalled productivity, security and ease of use, the hallmarks of BlackBerry Smartphone.
What are some of the key aspects on which BlackBerry and Optiemus will focus on the upcoming models?
This story is from the October 2017 edition of My Mobile.
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This story is from the October 2017 edition of My Mobile.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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