Conversations

Christopher Murphy highlights the benefits of kick-starting a conversation with your customers

In an increasingly connected world, the opportunities to spark conversations with your customers are extensive and, to a large degree, unprecedented. In an age of often faceless brands, the businesses that engage in dialogue with their customers stand out from the crowd.

Communication that used to be one-way in the age of broadcast media has now become two-way in the age of conversational media. This shift, which has seen customers become active participants with brands via social media, has fundamentally altered the dialogue that exists around products.

Sharing stories and showcasing products in use via social channels enables other potential customers to gain an insight into your products or services, helping them to see the stories that lie behind them.