Create Perfect User Flows

Learn how to translate project goals into valuable user flows, wireframes and prototypes and launch successful websites with strategic user experience at their core

- Joshua Garity

What exactly is a user flow? Visually, it’s a bit like a dance mat. Right foot here. Left foot over there. Now bring them together, turn and repeat. Without knowing how to dance you’re still able to stand on this mat and move along with your feet stepping in the right places in the right order. A user flow is just that. A loose but coordinated dance with your website. It’s important that you know where a user will step and in what order for that dance to go well.

Working through the expectations of users and crafting an overall positive user experience can be a complicated mixture of data points, use cases, wireframes and prototypes to connect the dots before the project is fully built out. With so many moving parts, it’s easy to get tripped up or have a stakeholder misunderstand the vision.

Unlike a design showcasing what a user will interact with after development, the role of a user flow is to set the ground rules for what the subsequent wireframes and designs will represent. It’s the strategy document to design how the user flows from point to point.

What you need for a user flow

Whether you work for an agency or directly with a client as a freelancer, you’re probably no stranger to the confusion that comes with sharing early designs with a client. In your head, you understand the intricacies of how each block of content fits into the overall experience and it’s glorious. Then you show someone else or, even worse, the client and they don’t get it. They get hung up on the wrong details, often because they don’t have the full vision in front of them yet. Which is where strategy documents that outline purpose – like a user flow – come in handy to keep things moving forward.

To do that, you’ll need the following: