Signe Roswall

The Danish designer tells us about the challenges of freelancing, making design enjoyable and inspiring users to just be human

What do you do when the project you’re working on suddenly expands massively in scope and it’s down to you to deliver? Signe Roswall (signeroswall.dk), a full-stack designer at Napp (napp.dk), faced that challenge when a project redesigning the website for the company’s publishing platform, Siesta, transformed into converting it into a partner relationship management system. Signe caught our attention with her detailed report into her process (https://blog.prototypr.io/ lets-redesign-the-entire-platform they-said-ccd267cad262). We decided to find out more about her.

Hi Signe, can you tell us a bit about yourself and your background?

Hey there! My name is Signe [SING-neh]. I just turned 25 in April. I live near Copenhagen, Denmark with my boyfriend Christian and my cat Anton-Loke.

I’ve always wanted to pursue the creative career path. When I was 18, I took a one-year class in web design at a production school. My first websites were really shitty-looking but I genuinely enjoyed making them. Since that life-changing experience, I’ve completed one and a half vocational courses in web development and graphic design. While studying, I also worked either in a student position, as an apprentice or as a freelancer.

When you were a freelancer you often prioritised your own personal projects over paid work. Why?