The Service Design Way

Revamp your design team and understand customers better with Luis Rodriguez’s Service Design guide

Revamp your design team and understand customers better with Luis Rodriguez's Service Design guide

Is service design more than just expensive brainstorming techniques? Readers of this magazine will probably ponder this – after all, not everyone has a leadership role in their design or product teams, and service design might sound like something for the stakeholders to philosophise about. “Better to get on with useful code and design techniques,” some might understandably suggest. However, brand and product experiences are influenced by outside factors, some of which are beyond the design team’s control. Therefore, to consider all potential customer touch points and avoid fragmenting into disjointed experiences, design teams can start thinking of themselves as holistic service delivery units with all members contributing valuable domain knowledge such as business, marketing, design, code, server technologies and data systems. Service design creates opportunities for team collaboration as well as increasing the potential to successfully meet audience metrics or conversion and retention goals.

What does ai have to do with it?