It all has an air of film noir: You enter the brewery tasting room, order a beer, and settle in. Inconspicuously, you note everything that’s going on around you: how the beer is poured, how the glassware is handled, how you and others are treated by the staff.
But that’s a day in the life of a Secret Hopper—a decidedly beery twist on the secret shopper, someone who acts like a typical customer to report back to the client about their experience.
This story is from the #127 (August 2017) edition of BeerAdvocate magazine.
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This story is from the #127 (August 2017) edition of BeerAdvocate magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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