A New Look At Age Concern

One of the county’s long-established charities has launched a vibrant new image designed to challenge the stereotypes and shatter the myths

ONE of Lancashire’s best-loved charities has launched a funky, eye-catching new image and, at the same time, released some news that will take many by surprise. Age Concern Central Lancashire has rebranded to give itself a dynamic new feel designed to get the message across that, after 35 years, the charity remains fully independent, is stronger than ever and despite its name, is not devoted solely to helping older people. Their ambition is to show Age Concern as a friendly, innovative, people-focused local charity, but one that is available to all adults regardless of age or circumstance.

As Iain Pearson, the executive director, explains: ‘We know that some people have a fixed view about Age Concern and who we support and that people often get the charity confused with other organisations that provide services to older people