In a realm where cricket meets brilliance, where passion is forged into success, where legends are born and dynasties are carved, one name stands as a beacon of ingenuity and relentless pursuit of excellence. Here’s unravelling the mastermind behind the Chennai Super Kings (CSK), Kasi Viswanathan, the charismatic CEO and a true visionary whose leadership has etched an indelible mark in the IPL industry and transformed dreams into reality.
1. What has been the most rewarding aspect of your journey as the CEO of Chennai Super Kings?
The journey itself has been most rewarding. When the IPL began in 2008, no one thought it would become what it is today. The entire journey has been an incredible ride and it's a privilege to be a part of one of the most consistent and successful franchises in the league - Chennai Super Kings.
2. How do you ensure a balance between on-field performance and the overall brand value of CSK?
We believe that the processes will take care of on-field performances and in turn the brand value will be taken care of. While one half of the credit goes to the team, the other half goes to our loyal fanbase.
3. What strategies or initiatives have you implemented to maintain the team's consistency and success in the Indian Premier League?
We leave all cricketing decisions to the captain and the coach. Success is not in our hands, but the process is. As a franchise, we believe in consistency in whatever we do. It shows in us retaining our core over the years.
4. Could you share any memorable behind-the-scenes moments or anecdotes from your time with CSK?
This story is from the June 2023 edition of PROVOKE Lifestyle.
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This story is from the June 2023 edition of PROVOKE Lifestyle.
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