Follow The Green Path

Our pursuit of harmony with the planet is mirrored in the choices we make. We seek to adopt the best practices, drawing nourishment and inspiration from nature itself. Fortunately, the beauty industry is exploring promising avenues in this regard.

- MONIQUE LE DOLÉDEC

Ecology, once a distant concern for many, has become a central tenet for a growing movement that sees well-being and beauty as intertwined with the health of our planet. Taking care of ourselves and the world are one and the same, as we exist in a symbiotic relationship. This holistic understanding of beauty extends to the beauty industry, where sustainability has become a top priority.

The cosmetic industry barely considered sustainable development in the 2000s, but it is now at the heart of creative strategies, driven by government regulations and initiatives as well as growing consumer awareness. “It’s time to reconcile innovation, sustainable development and progress in order to accelerate our transition towards a more circular economy and to reduce the environmental impact of our products” declared Delphine Viguier-Hovasse, International Managing Director of L’Oréal Paris.

In the space of 10 years, the game-changing ambitions of new beauty startups have altered attitudes and established standards while consumers have become more demanding, seeking transparency and eco-friendly practices. The major cosmetics groups, vital economic players in their countries, have taken their responsibilities seriously by setting targets in their publications and annual reports: L’Oréal for the Future and Life 360 for the LVMH group, Shiseido’s Five Rs philosophy (Reuse, Recycle, Reduce, Replace with Respect), Estée Lauder Companies’ Climate Transition Plan, Clarins’ biodiversity preservation programmes with “We Care”, and so on.