Deepica Mutyala shows what it takes to create an inclusive beauty brand.
If you ever felt rejected when the ‘universal’ concealer shade made you look ashy instead of well-rested, you’ll find hope on influencer Deepica Mutyala’s Instagram feed Live Tinted. The online community is dedicated to inclusivity and features skin tones that are often underrepresented in popular media and makeup aisles. 29-year-old Mutyala unintentionally started her beauty revolution with a YouTube tutorial, (where she used a red lipstick to colour correct her dark circles) that kicked off a conversation on lack of diversity in make-up. Four years and 10.7 million views later, she created the Live Tinted community and her first product, Huestick. Inspired by the conversations on the community’s forum and her personal experiences with makeup, the multi-purpose Huestick can be used as a lipstick, blush, eyeshadow, and as a colour corrector.
This story is from the July 2019 edition of Elle India.
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This story is from the July 2019 edition of Elle India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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