How to make money online

Are you an entrepreneur who wants to make money in the digital space? Founder of Financial Bunny Nicolette Mashile offers practical advice to help you identify opportunities in a time of crisis.

- THOBEKA PHANYEKO

if you’ve spent the last few months wondering how to make money online, you might’ve considered trading, teaching, starting a YouTube Channel, influencer marketing or developing an app. “This is a good time to assess what works and what doesn’t,” says Nicolette Mashile. “Everything’s the new normal because nothing will ever go back to normal, especially for young entrepreneurs.” But what do you need to know first?

A YouTube Channel

If YouTube has so many algorithms, how do you make money by using it? You can only monetise your channel by pushing relevant content with accurate captions, thumbnails, and good-quality videos and messaging. Focus on the quality of your content. To be relevant, it must be relatable, educational and change peoples’ lives. If your aesthetics are great but your content isn’t up to scratch, your audience won’t watch it.

The video-sharing platform embeds advertising in your content that relates to it. So, you must create niche content to attract advertisers. Think about it: if you’re among six or seven people who’re all talking about lifestyle or African hair, brands have six or seven places to run their ads, which means they’ll be looking for reach, so they’ll probably go with someone who has more followers than you. Another way to monetise YouTube is by asking brands to sponsor your content. Tell them you have a YouTube channel and detail the reach you could offer them.

Teaching