Gen Zers champion self-expression and inclusivity.
Unafraid to speak their minds, those born between the late 1990s and early 2010s, collectively known as Generation Z, have made themselves heard on many of today's most pressing issues-poverty, housing, mental health, you name it. They have also applied that same outspoken and unapologetic attitude to the realm of beauty, where their commitment to freedom of expression and social causes have driven trends, pushed brands to relook their very essence-be it in terms of product development or advocating for issues such as inclusivity-and even redefined the very concept of beauty.
Actress and singer Selena Gomez
Gomez's Rare Beauty is all about airy, breathable makeup.
MORE THAN JUST CHASING STARS
A slew of celebrity-founded beauty brands have popped up in the past few years, but two in particular have enjoyed immense success, not least with Gen Zers: Rihanna's Fenty Beauty and Selena Gomez's Rare Beauty. You'd be inclined to think their popularity is a mere effect of the stars' in-built fan base, but a closer look reveals something deeper: Both brands have strong identities that align with those of the zoomers'.
Pop star Rihanna
Rihanna's Fenty Beauty offers up foundation in a mind-blowing 50 shades
This story is from the April 2022 edition of Harper's BAZAAR Singapore.
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This story is from the April 2022 edition of Harper's BAZAAR Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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FASHION IS POWER
American author, filmmaker, psychologist and educator Roberta Degnore who teaches a world-first course called "The Psychology of Gender, Perception, and Self-Expression in Fashion" at New York's Fashion Institute of Technology argues that fashion is anything but frivolous.
The Italian Who Does It Better
After fifty years in fashion, Giorgio Armani—the man and the brand is still a force to be reckoned with.
Most Stylish Women 2024
Stylishness isn’t just about being fashionable. Instead, it’s a blend of self-assurance, passion and stories that makes the idea of style so multifaceted and rich. From a mother and daughter duo who approach dressing up with equal exuberance, to an entrepreneur championing the varied tales of batik to a singer-songwriter showing her chic chops with a walking stick, meet the 10 women who inspire us with their singular takes on personal style.
CITY ON HIGH
One city, 10 collaborators, 10 collections-Moncler lit up Shanghai with its City Of Genius showcase.
PRETTY NOVEL 172
Franck Muller presents its smallest skeleton movement to date in beautiful miniaturised novelties from the Round collection.
THE JOIE
Chopard's newest global brand ambassador Bella Hadid details her appreciation for the Maison and what she loves about its jewellery.
SOUL SEARCHING
In Rajasthan, India, a first-time visitor explores two stunningly singular Aman properties and experiences the raw and powerful beauty of the northwestern state.
INTO THE BLUE
With the Rolex Perpetual Planet Initiative, the watchmaker is on a mission to safeguard our most precious resources, including the Nusa Penida Marine Protected Area in Indonesia.
LIFE IN TRANSIT
Entrepreneur and creative multi-hyphenate Sherry Ang shares how her transitional home blends elegant simplicity with the vibrant chaos of family life.
YES,CHEFS!
BAZAAR talks to three of the hottest names in Singapore's culinary scene to get the hot, hard truths of the trade.
