Nic Kaufmann - Boy On A Mission
Harper's BAZAAR Singapore|September 2022
Tiktok star Nic Kaufmann on how life as a content creator can be rewarding but also comes at a price.
Azhar Rahim
Nic Kaufmann - Boy On A Mission

With his thick wavy hair, boyish and ethnically ambiguous face, dreamy deep-set eyes that seem to change colour depending on how they catch the light, Nic Kaufmann is one of the lucky ones when it comes to winning the genetic lottery. And he knows the fact well.

The 21-year-old TikTok star, who is of German and Singapore Indian descent, has parlayed his good looks into a formidable social media presence on the digital platform, amassing over 20 million followers who lap up his lifestyle and fashion content.

“I am super privileged,” he admits. “I know that looking good is part of the reason why I have been given many of the opportunities I’ve had, and that there are people out there who could have done 10 times the amount of work I have and still not be where I am today.”

But being good looking is only one part of the equation. The rest, he says, really depends on how much one wants it, and how hard one is willing to work. “There will always be someone else who is younger or better looking or has a fitter body than you,” he muses. “So you have to always think of how to work the opportunities you’ve been given to play to your own strengths.”

Kaufmann has been engaged by international fashion brands such as Ralph Lauren, Hugo Boss and Louis Vuitton to create creative content for them. To him, it is akin to how a salesperson sells a product in the store, or an engineer thinks of ways to design the best cars.

This story is from the September 2022 edition of Harper's BAZAAR Singapore.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the September 2022 edition of Harper's BAZAAR Singapore.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM HARPER'S BAZAAR SINGAPOREView All
FASHION IS POWER
Harper's BAZAAR Singapore

FASHION IS POWER

American author, filmmaker, psychologist and educator Roberta Degnore who teaches a world-first course called "The Psychology of Gender, Perception, and Self-Expression in Fashion" at New York's Fashion Institute of Technology argues that fashion is anything but frivolous.

time-read
1 min  |
December 2024
The Italian Who Does It Better
Harper's BAZAAR Singapore

The Italian Who Does It Better

After fifty years in fashion, Giorgio Armani—the man and the brand is still a force to be reckoned with.

time-read
2 mins  |
December 2024
Most Stylish Women 2024
Harper's BAZAAR Singapore

Most Stylish Women 2024

Stylishness isn’t just about being fashionable. Instead, it’s a blend of self-assurance, passion and stories that makes the idea of style so multifaceted and rich. From a mother and daughter duo who approach dressing up with equal exuberance, to an entrepreneur championing the varied tales of batik to a singer-songwriter showing her chic chops with a walking stick, meet the 10 women who inspire us with their singular takes on personal style.

time-read
9 mins  |
December 2024
CITY ON HIGH
Harper's BAZAAR Singapore

CITY ON HIGH

One city, 10 collaborators, 10 collections-Moncler lit up Shanghai with its City Of Genius showcase.

time-read
2 mins  |
December 2024
PRETTY NOVEL 172
Harper's BAZAAR Singapore

PRETTY NOVEL 172

Franck Muller presents its smallest skeleton movement to date in beautiful miniaturised novelties from the Round collection.

time-read
1 min  |
December 2024
THE JOIE
Harper's BAZAAR Singapore

THE JOIE

Chopard's newest global brand ambassador Bella Hadid details her appreciation for the Maison and what she loves about its jewellery.

time-read
2 mins  |
December 2024
SOUL SEARCHING
Harper's BAZAAR Singapore

SOUL SEARCHING

In Rajasthan, India, a first-time visitor explores two stunningly singular Aman properties and experiences the raw and powerful beauty of the northwestern state.

time-read
4 mins  |
December 2024
INTO THE BLUE
Harper's BAZAAR Singapore

INTO THE BLUE

With the Rolex Perpetual Planet Initiative, the watchmaker is on a mission to safeguard our most precious resources, including the Nusa Penida Marine Protected Area in Indonesia.

time-read
3 mins  |
December 2024
LIFE IN TRANSIT
Harper's BAZAAR Singapore

LIFE IN TRANSIT

Entrepreneur and creative multi-hyphenate Sherry Ang shares how her transitional home blends elegant simplicity with the vibrant chaos of family life.

time-read
5 mins  |
December 2024
YES,CHEFS!
Harper's BAZAAR Singapore

YES,CHEFS!

BAZAAR talks to three of the hottest names in Singapore's culinary scene to get the hot, hard truths of the trade.

time-read
6 mins  |
December 2024