Ladies Of Action

Richard Mille unveils its first women's sports watch, the RM 07-04 Automatic Sport, in a campaign starring six of its elite partners

- Tan Siok Hoon

Richard Mille has long collaborated with an impressive legion of professionals at the pinnacle of their game from diverse fields think Rafal Nadal, Alain Prost, Yohan Blake, Michelle Yeoh and the list continues. This extended family of the brand sits at the heart of its developments and shares its DNA of constantly striving to achieve the impossible. For the recent launch of RM 07-04 Automatic Sport, Richard Mille's first women's sports watch, six brand partners comprising Aurora Straus, Margot Laffite, Nelly Korda, Nafi Thiam, Yuliya Levchenko and Ester Ledecká two motorsport icons, the world number two golfer, two track and field stars, and a Winter Olympics triple gold medallist — were roped in for the occasion to celebrate the watchmaking milestone.

Taking a brief moment from the cutthroat competition of the sporting arena to appear in front of the camera for the visual campaign, these inspiring and influential athletes were each captured wearing one of the six RM 07-04 Automatic Sport variations. In lending their trailblazing power and sharing their experiences, the mission of developing and defining the excellent attributes of the new Richard Mille creation is accomplished.