TAG Heuer has announced Joseph Schooling as its newest Friend of the Brand. Not only is the brand’s involvement in sports a natural fit for Singapore’s first-ever Olympic Gold medalist, but the homegrown hero’s straight-shooting confidence also carries its brash wrist styles well.
Congratulations on being the newest ambassador of TAG Heuer. Are you excited to be working with the brand?
Very excited! My parents have been collecting TAG Heuer watches for me since young, so it’s surreal to be here as a TAG Heuer brand ambassador. It’s almost like a dream come true.
So you are familiar with the brand.
Our values line up. TAG Heuer is known for, one, being a sporty brand, and, two, innovative risk-takers who defy the odds. That aligns with what I do and how I am as a person, nothing is forced, and everything gels pretty smoothly.
What do you like about TAG Heuer?
I like the sporty aspect of it. I’m a huge Formula One fan, so to be with a brand that supports racing is awesome. In September, we are going to watch Formula One in Singapore, and I haven’t been to that event since 2008 when it first came here. I’m excited to carry the brand as one of my own and also be a face that it can be proud of, not just in Singapore but everywhere.
Do you wear watches in your daily life?
This story is from the August 2018 edition of MEN 'S FOLIO Singapore.
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This story is from the August 2018 edition of MEN 'S FOLIO Singapore.
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