Technology meets skincare is not new, but have you heard about IOMA Paris? The brainchild of scientist Jean Michel Karam, IOMA is skincare brand that offers individual, tailored-made skincare. Intrigued? Here, Karam talks to us about the brand, his skincare routine and more.
In your own words, what is IOMa about?
We’re a personalisation brand. Interestingly, IOMA actually spells “À moi” backwards, which in French directly translates to “for me”. In my opinion, generic products cannot be as efficient as a personalised product and treatment, which are made specifically to meet the exact needs of your skin. Beyond this, IOMA is the only brand that provides measurable results through a skin diagnosis before and after treatment, so you can compare the results on our devices. People just want to look good and they feel confident when they look good; we created a range of bespoke products that let people feel confident every day.
There’s no shortage of skincare products in the market. Where does IOMa stand in this competitive landscape? It’s a crowded field.
This story is from the June/July 2018 edition of MEN'S FOLIO Malaysia.
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This story is from the June/July 2018 edition of MEN'S FOLIO Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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