Lars Schmidt is Thomas Sabo’s recently appointed Asia sales director and he’s one of the driving force of the brand’s retail strategy in the region.
What’s your role in Thomas Sabo?
I’m here to enhance the visibility and accessibility of Thomas Sabo in this part of the world. The brand is well established in Europe since 1984. Our founder, Thomas Sabo, started with the store in Frankfurt and he grew the brand from there. Today, we are operating more than 200 shops in Europe. We’re not at the stage yet in Asia but we do know a lot of people appreciate the brand and its offerings. One look and you’ll know that an item is a Thomas Sabo product. We rarely had to rely on explicit branding to get our products noticed. Precision in craftsmanship and the use of technological improvements in the manufacturing process is also what keeps us constantly innovating.
How are you adjusting to living in Asia?
This story is from the August 2017 edition of MEN'S FOLIO Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the August 2017 edition of MEN'S FOLIO Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Forged in Steel
Franck Muller celebrates Sincere Fine Watches’ 7Oth anniversary with avery special Vanguard.
Made For Modern Life
The Volvo EX30 is the much-needed vehicle for a joyful and fuss-free ride.
Eastern Charm
With a blazing display of KARLS Group's culinary bravura, the Upper House KL gives classic Asian flavours a modern twist.
When Worlds Collide
Where revered tradition meets unceasing imagination, Hennessy has teamed up with French artist Jean-Michel Othoniel for its latest collaboration.
Business Means Business: Cathay Pacific
With the return of flights, and the additional of new ones, there is little reason to doubt that doing a stopover in Hong Kong with Cathay Pacific to any destination in the world from ASEAN is the best decision one might make in their lifetime. Plus, its concrete Business and Premium Economy Class offerings, and world-renowned lounges in HKIA make travelling on the Hong Kong-based airline an experience via a stopover, rather than a chore.
Malaysia's New Zenith
Celebrating the first Malaysian Zenith boutique in The Exchange TRX.
Two-Timing
Cartier's timekeeping greats for 2024 range from the classic to the experimental.
Racing Through Time
Celebrating Rolex’s timeless relationship with motor racing.
A Man And His Watch
Men's Folio Malaysia speaks to watch collectors about the first watch that drew them into the hobby.
A Cartoon's Charm
Cartoon watches might seem childish but there are reasons to feel otherwise, especially if the nostalgia transports one back to childhood days.
