As always it is our pretty Divas who set the fashion wheels rolling. Especially when it comes to celebrity bridals, there is always an extra element of excitement to know what the pretty lady has chosen to wear on her D Day! Ritz gets into a conversation with the Kochi designers who are setting new fashion goals with our beautiful celebrity brides!
It was in 2014 when Mollywood sweetheart, Ann Augustine chose to sport a beautiful wedding gown on her special day. She approached Anu and Reshma of Label M to design the outfit for her. But the designers were reluctant as they had never really worked on a wedding gown; a saree was almost always the preferred choice for bridal wear until then. “‘It is ok even if you haven’t done a wedding gown before, I have full faith in you. Let mine be the first wedding gown your label undertakes!’ – is what Ann told us,” recalls Reshma of Label M. “We were flabbergasted! We wanted to do it and yet, were not sure how it would turn out. So we did a trial gown first and to our relief, it turned out very well. But when Ann came for the trial dressing, we were not happy with the fitting of the original gown and that got us really worried. But she was extremely cool and reassured us saying that we still have an entire day to get it sorted!” Of course, Ann was an epitome of elegance on her D day and the wedding pics went viral. The wedding gowns were here to stay!
“The most important point to keep in mind while designing for a Diva is to avoid repetition of any kind - be it colour, style or work. As their photographs go viral, a lot of care needs to be taken to avoid any kind of replication. We always take into consideration the occasion a celebrity is attending – if it is personal or a professional event and design couture based on the client’s style, likes, body fit and their budgets. With celebrities, there is always a bit more pressure as we are consciously innovating new styles and almost always there is a time constraint,” says Tiya of T&M. Tiya and her mother, Asha Sebastian Mattathil of M.O.D signature jewellery were among the brands who designed bridal couture for actress Bhavana.
This story is from the August 2019 edition of RITZ.
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This story is from the August 2019 edition of RITZ.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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