BOOMING BABY PRODUCTS INDUSTRY IN INDIA

Categories like baby care products are projected to grow at 14% between 2020 and 2025. More couples are now raising their children in nuclear family set-ups allowing them the freedom to experiment with new products for their children which they may not have been able to do in a traditional joint family.

- Sumit Suneja, Managing Partner at Rabitat

If there is one industry, especially in India, that promises to never go out of business, it is surely one to do with baby care. With twenty-seven million babies born each year in India and fifty-one births occurring each minute, it is safe to say that there is huge opportunity for all sorts of baby and children’s products including skincare, haircare, baby food, toiletries, footwear, toys, utilities, apparel and more.

The demand for baby care products has only seen a consistent rise and is projected to rise even further in the coming years. According to the report by the firm Technavio, the apparel segment accounts for 90% of the market, followed by toys at nearly 7% and baby cosmetics, food, accessories and diapers together constitute over 2%.

A walk through your neighbourhood store or a search on your Amazon app will show you the amount of options available to parents today - branded, unbranded, high-end designer wear, Made in China, Made in USA, Vocal for Local, Sustainable; today’s parents are spoilt for choice. Luckily, these choices are available at a wide price range allowing new parents to buy a variety of baby products in their own budget.

India as a market is so wide and diverse in its demographic segmentation that there is room for everyone and still sometimes parents have a hard time finding exactly what they want. Parenting styles and preferences are so personal that sometimes a product that is a favourite for some proves to be completely useless for other parents.