BEERPRENEUR AVNEET SINGH
TMM|December 2021
Meet Avneet Singh, Founder, Medusa Beverages, who started his journey at the age of 19 with his first venture of skincare products. Today, he is one of the shining businessmen of the national capital who has redefined the definition of beer with Medusa that offers the perfect combination of the best barley malt and imported hops from Germany with 5.9% alcohol strength. In a detailed chat with TMM, he talks about his success story and how the pandemic has impacted the liquor and beverage industry.
BEERPRENEUR AVNEET SINGH

How did the idea of introducing a beer brand occur to you when there were already other established beer brands present in the market?

The idea of starting Medusa brewed in 2017 when I started a food and drinks café. As the growing demand for alcoholic beverages is mainly attributed to the huge young population base and their increasing alcohol consumption, Medusa came up with the idea to provide pocket-friendly beverages to the youth. We founded Medusa Beveragesin April 2017 and began its operations in January 2018. While the brand made a turnover of Rs 70 crore in 2018, it clocked Rs 150 crore in the upcoming years, clearly showcasing that there was a huge demand for craft beer across the country.

How has been your journey as a beerpreneur so far?

This story is from the December 2021 edition of TMM.

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