We Care DAUGHTER EARTH
TMM|December 2020
Prasanthy Gurugubelli grew up with super sensitive and acne-prone skin, an experience that is bound to resonate with girls across the world. Coming from a Science and analytical background, it led her to build a brand in the wellness category. Her clean cosmetics label Daughter Earth has its roots in Ayurveda and is grounded in scientific formulas.
Prasanthy Gurugubelli
We Care DAUGHTER EARTH

Antioxidant Lip Balm

“My first job was to integrate mission-critical systems onboard India’s first nuclear submarine and to make it ready for the launch. I’d say the story of Daughter Earth has its roots there, where the entire country took pride in engineering what is called the most complex machine in the world, right here in India. When we set out on this adventure called Daughter Earth, my vision was to create the most rigorously researched and scientifically formulated skincare with plant-based bioactives, right here in India. I wanted to create performance-oriented products that are rooted in Ayurveda, and are vegan, safe, and ethical. We also wanted to cut-through the green-washing noise and keep things simple for our consumers,” she says. The Founder of Daughter Earth shares her journey with TMM.

This story is from the December 2020 edition of TMM.

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This story is from the December 2020 edition of TMM.

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