A SEWING MACHINE FROM THE GRANDMOTHER THAT PUTS DREAMS TOGETHER!
Garments are a treasure passed on from mothers to daughters, and this time, it was a sewing machine in the form of a treasure, a blessing upon Swati Sawhney Dhir and Surbhi by their grandmother which led to the birth of this one-stop destination for every girl's dream lehenga. ‘Ellmera’, which means an aristocratic lady, is a unique designer wear fashion studio in Sector 16, Panchkula that personifies class and experimentation.
The Millennial Start
The brainchild of Swati and Surbhi with the pillars – their husband Mohit and Rajat respectively started the brand in 2016. Over the period of time, they have grown into a name people can’t forget and a brand they come back to every now and then.
Swati and Mohit were running a highly successful designer outlet- ‘the boutique by Dhirs’ in Dasuya, Punjab. The studio has already become a hit with the clients when they decided to start a full-fledged designer studio to cater to the needs of people in and around Panchkula.
Mohit and Swati collaborated with Rajat - Mohit’s brother in law and his wife Surbhi as they launched Ellmera.
Carving a Niche
Launched in 2016, Ellmera is one-of-its kind in aspects more than just garment designs, colors, and its fashion inspirations. A brand that focuses on making clothes which are customer friendly as far as the pocket, comfort, and exclusivity is concerned. It is a one-stop studio for those looking for affordable clothing to exclusive pieces of art.
This story is from the September 2018 edition of Urban Melange.
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This story is from the September 2018 edition of Urban Melange.
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