Along the way, Nikhil established a trading arm of William Penn to represent a few select international brands of writing instruments and men’s accessories. Through this division, William Penn distributes products to other retail chains and has a growing corporate and E-commerce presence.
Walk us through your ‘atmanirbhar’ entrepreneurial journey. How has the experience been so far?
It’s been a long journey, of nearly 19 years. We are a completely homegrown brand with a presence across channels of retail and online. We began as a reseller of brands from around the world. Over the last few years, we have consciously built our homegrown brand of Pennline and acquired Lapis Bard from England.
This story is from the November 2020 edition of Urban Melange.
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This story is from the November 2020 edition of Urban Melange.
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