In an effort to spread the flavours of Punjab, Narinder Kaur Randhawa and Komal Randhawa from Beeji’s Seasonal Delights talk about their mission and their journey till now.
What was your vision behind Beeji’s Seasonal Delights? How has the journey been till now?
Beeji’s Seasonal Delights in the conventional terminology is a startup but we never visualized it as one. Our start may be humble, but our vision has always been global. We saw a huge potential for Punjabi grandmother recipes in the global context. The journey so far has been truly gratifying. Starting with a humble home delivery of the quintessential Punjabi saag and gajrela, we have been able to create a niche for us globally. The diaspora’s craving for things traditional is well acknowledged and reaching out to them was a natural trajectory which we explored to the fullest. To cut it short, it is an ongoing journey with all its crests and troughs which we will gladly embrace and whose first step we have just taken.
Some of our raw materials are sourced from our farm in our in our own native village Lakha singh wala. We also engage local women of our village in our endeavour.
What is your best-selling product and what is the secret behind it?
This story is from the September 2022 edition of Urban Melange.
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