Welcome to the Neighborhood
DesignSTL|September/October 2020
BETSY BLANCETT NACRELLI, owner of Collections by Joya, entered 2020 on a high note.
SAMANTHA STEVENSON
Welcome to the Neighborhood

The brand’s sales were up, and she decided it was time to expand her small Dogtown studio into a larger showroom. A four-month-long search across the city, involving visits to more than 30 properties, culminated in a spot on Locust, where Blancett Nacrelli fell in love. Then the stay-at-home orders forced the brand’s wholesale customers (80 percent of the business) to close their doors. Suddenly, a big move didn’t seem like such a good idea.

“I went back and forth,” Blancett Nacrelli recalls. “I eventually decided that the key for us was really going to be moving forward and looking to the future.”

This story is from the September/October 2020 edition of DesignSTL.

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This story is from the September/October 2020 edition of DesignSTL.

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