‘Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.’
Industrial look, aesthetic design
The ethos of the studio is based on the collaboration of Aarti Aggarwal’s vision and Rohit Khemka’s industrial take. Rohit approached Knock on Wood to redesign his studio in Okhla. The essence of this partnership was to keep everything raw and in its original state. Knock on Wood worked along the lines of the brief by rendering all the finishes bare and keeping the look as rustic as possible. Knock on wood has been a celebrated brand when it comes to specialization in bespoke wooden furniture. With Aarti Aggarwal’s manifestation of western and traditional designs, the brand has a mesmerizing, soothing and layered tonality which is beyond the realm of simple craftsmanship. Among its other accolades, Knock on wood was shortlisted for the ILA awards 2016 and Rohit Khemka, the owner of RR Décor, was the textile designer partner. It is a chance partnership that both these units valuing design and art have come together to create the luxe factor of RR Décor.
Coming a long way
This story is from the February 2019 edition of Inside Outside.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the February 2019 edition of Inside Outside.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In