We sit down with the founders of Danish furniture brand HAY to talk about their recent collaboration with IKEA
WHAT WAS YOUR REACTION WHEN IKEA APPROACHED YOU TO COLLABORATE WITH THEM?
Initially, IKEA asked for a casual meeting and we met in one of our stores outside of opening hours. At that time point we were not talking about a collaboration, just the industry and our design perspectives. I think both companies have a big passion for production, understanding products and the people who are buying them.
YOU’VE DONE OTHER COLLABORATIONS BEFORE, SO WHY DO YOU LIKE COLLABORATING WITH OTHER BRANDS AND CREATIVE STUDIOS?
We are a company interested in evolving and learning. We believe there is a lot more to be gained from collaborating than staying isolated.
WHAT WERE SOME OF THE MAIN TAKEAWAYS YOU LEARNT FROM YOUR COLLABORATION WITH IKEA?
This story is from the December 2017 edition of SquareRooms.
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This story is from the December 2017 edition of SquareRooms.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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