ÉDITIONS RARES IS NEW within Hennessy. Alice Dietlin, an almost 20-year veteran with the company and associated LVMH alcohol brands, was tapped to run the business unit two years ago. “My mission is to create a dedicated organisation to enable Hennessy to work in the ultra luxury segment which wasn’t a strength before. We are putting everything in place in terms of process in terms of production with specific craftsmen who can help us with limited editions commercially and create dedicated collections,” Dietlin explains. “I manage a portfolio of Paradis, Richard Hennessy, Editions particulières and ultra-limited editions conceptualising the consumer experience from hospitality to activation in markets,” she continues.
In 2021, the House presented its rarest blends in an extremely limited series crafted to the highest level of French savoir-faire. For more than two-and-a-half centuries, the Hennessy and Fillioux families have laboured to select, preserve and protect a library of its most exceptional eaux-devie. Once these precious reserves reach their maximum potential in oak barrels, Hennessy’s cellar masters protect these spirits from the world and the influence of time in a graceful, traditional style of container known as Dame Jeanne.
This story is from the Issue 193 edition of August Man SG.
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This story is from the Issue 193 edition of August Man SG.
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