It's fascinating to see how brands roll out yearly updates to their most iconic products. Most times, the changes are incremental, a slight tweak - not too much that it alienates fans who want the familiar, but enough so the marketers have something to shout about.
But in rare cases, a brand might feel intrepid, tearing up the playbook for a bold. completely unexpected overhaul.
The 2024 Mercedes-AMG C 63 SE Performance is one such case. On the outside, it's the sleek and sturdy chassis of a Mercedes-AMG luxury vehicle, with subtly more muscular proportions than its 2023 predecessor. But underneath the hood, the changes are extensive to the point of being audacious.
It does away with 2023's four-litre twinturbo V8 and rear-wheel drive and replaces it with a dual engine system, with the fourcylinder, handcrafted M139I engine in the front and an electric motor on the rear axle. This also means that the aforementioned rear-wheel drive gives way to the return of the AMG Performance 4Matic+ all-wheel drive and active rear axle steering. This makes the car more dynamic, yet easier to master for new drivers.
This story is from the Issue 187 edition of August Man SG.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the Issue 187 edition of August Man SG.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Santos De Cartier: A New Era
Originally A Way Of Intertwining The Cartier Brand With The Daring Spirit Of Aviation, It Now Stands As An Icon Of Luxury And Elegance.
Reaching For The Stars
A tribute to the past, with a modern twist Omega reimagines the iconic, space-travelling Speedmaster CK 2998 for the contemporary collector.
Infinity Stones
In A Quiet Release, Hublot Unveiled A New Classic Fusion Range That Takes Inspiration From The Natural World-and I Love It.
The New Rules Of Corporate
There's A Lot More To G2000 Today Than Just That Black Suit.
A Clear Vision Of The Future
With the proliferation of its Myopia Centres, local eyecare brand W Optics is keeping Singaporeans clear-sighted for the future.
Paradise Foud
It's time to give tuning out its due. We all need a break from the group chat(s).
The Future Will Be Pixelated, Probably
What are the implications on one's lived experience as online life is rife with meaning and possibilities?
GROWING PAINS
AT MILAN FASHION WEEK, ONITSUKA TIGER UNVEILED ITS SPRING/SUMMER 2025 COLLECTION, WHICH TOUCHES ON A SUBJECT EACH OF US IS MORE THAN FAMILIAR WITH.
A Watch For The Global Citizen
Before you make your travel plans for 2025, get the perfect watch for the modern nomad.
MAKING INVESTING MORE DELICIOUS
FINANCE INDUSTRY VETERAN WALTER DE OUDE IS COMBINING HIS ERUDITION AND EXPERIENCE WITH THE STAR POWER OF HENRY GOLDING TO BRING US AN INVESTMENT PLATFORM THAT'S MUCH SWEETER THAN MOST.
