Look East; fashion giant H&M has recently collaborated with Shen Zhen native Angel Chen for its first ever collection featuring a Chinese designer. The H&M x Angel Chen collection was revealed in Shanghai in conjunction with TMALL Super Brand Day in September, and boy did it leave an imprint. Elements of Chinese martial arts took over the space, from ancient Chinese decorations and door gifts to the drinks served in vintage Chinese wine jugs. The show started off with a series of cultural performances infused with modern touches of hip hop, rap and a DJ-accompanied live kung fu demonstration. #TeamCLEO had flew in for the launch, and couldn’t get over the grand opening of the show, totally in line with Angel Chen’s upbeat and contemporary aesthetics, and the much-anticipated appearance of member of K-pop band EXO Lay Zhang who is also the face of the collection’s menswear.
A blend of streetwear and kung fu, H&M x Angel Chen features Angel’s symbolic ethos — extremely colourful and loud ‘West meets East ’ vibes found in most of the pieces, imbued with Chinese elements such as oriental embroidery, Chinese florals and the words ‘kung fu’ in Chinese on bubble gum pink, bright yellow, red, and the ever-luxurious fabric velvet. This is all Angel’s efforts in shedding light on the beauty of Chinese art and culture.
The H&M x Angel Chen collection is definitely a milestone for this young and rising talent, and she has come a long way since starting out five years ago. #TeamCLEO had the privilege to catch up with Angel Chen to talk about how it all went down, what to look out for and her takeaways from this rewarding and unforgettable collaboration.
Honestly, did you see this collaboration coming?
This story is from the November - December 2019 edition of CLEO Singapore.
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This story is from the November - December 2019 edition of CLEO Singapore.
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