How would you describe AllSaints? The brand is from East London, and [the vibe of East London] is about celebrating independence. Speaking of which, the three main key words for the brand are creativity, attitude and individuality, and the brand has encapsulated the essence of the city.
How do you think AllSaints speaks to the Southeast Asian market? We believe that it resonates with the local shoppers who have studied or lived abroad, or simply frequent travellers who might find the brand familiar but don’t know much about it.
This story is from the September - October 2019 edition of CLEO Singapore.
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This story is from the September - October 2019 edition of CLEO Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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