A Boost For Business Owners

Starting and running a business can be complicated and time-consuming. To help with that, Aussie expats Amy Bourke And Paul Cameron, owners of beauty salon SkinFitness, created ZING. This all-in-one management app provides tools to run, grow and manage a business – both online and offline. We caught up with Amy on her new venture.

It’s a while since we last chatted – what have you been busy with?

It’s been almost three years – how time flies! Things have changed a lot since we last spoke. SkinFitness is now a mature business and part of the fabric here in Singapore. It’s such a delight to offer a service that so many expats enjoy. We have a wonderful client base that I’m grateful for; it really has been an awesome experience.

Has anything changed with the salon since it opened?

Yes! When we originally established SkinFitness, the plan was to open several locations both here in Singapore and across Southeast Asia. However, throughout the process of operating the business we stumbled across a much bigger problem to solve and took quite a different turn.

I always knew that being a small business owner was going to be hard work and would require spinning a lot of plates. One thing we underestimated was just how difficult it was to set up the technology we needed to run the business. For SkinFitness alone, we needed a website, online bookings, client forms for skin consultations, a point-of-sale system, a loyalty programme, gift cards, customer relationship management (CRM), an email campaign builder, employee scheduling, reporting, digital screens and more.

In fact, when we first started, we were using 12 different SaaS (Software as a Service) products to operate the business successfully, which was nuts!