The Wild Arrival Of Web3 Fashion
GQ India|June - July 2022
The metaverse is coming, and to embrace your style in the virtual realms, you might first have to completely change the way you think about fashion.
Yang-yi Goh
The Wild Arrival Of Web3 Fashion

Dolce & Gabbana's Glass Suit, above, is part of a nine-piece NFT collection that used pieces picked from the brand's extreme-luxury lines to open doors between the physical fashion world and the metaverse.

YOU WAKE UP, YAWN, stretch, ignore the texts from your uncle, and open your closet. It's time to decide who you want to be today. Your Gucci sweater and Burberry trench hang neatly above a row of pristine Nike sneakers. But today you're feeling somewhat less...human...and more like a highly intelligent mollusc. You spot the eight-armed hoodie you copped for this exact occasion. Today, you're going to be an octopus.

Welcome to getting dressed in the metaverse, where your daily ritual of self-expression will be taken to its logical-and, probably more often than not, wildly illogical-extreme. The internet has already irrevocably altered the way we buy our clothes, and social media has changed the way we wear our clothes, but the advent of Web3 is about to radically shift how we think about fashion, period. In the near future, dressing yourself won't merely be about throwing on a shirt and pants and heading out the door. It'll be about choosing the very form-human, animal, object, or other you want to represent you at any given moment, and then adorning that avatar in gear dreamed up by designers freed from the limitations of the corporeal world.

This story is from the June - July 2022 edition of GQ India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the June - July 2022 edition of GQ India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM GQ INDIAView All
In Haider We Hope
GQ India

In Haider We Hope

The role of a fashion designer is one usually forged in chaos and fired down by “creative differences”. But on the eve of a new Tom Ford directorship, Haider Ackermann has never felt more free.

time-read
10+ mins  |
December 2024 - January 2025
VIVA VARUN
GQ India

VIVA VARUN

Varun Dhawan on balancing fatherhood and film shoots, and the pressure of making the right choices.

time-read
4 mins  |
December 2024 - January 2025
PRATIK GANDHI'S QUIET EUPHORIA
GQ India

PRATIK GANDHI'S QUIET EUPHORIA

The actor―who delivered a knockout performance in Madgaon Expresson the high of a hit and the pressure of sustaining success.

time-read
5 mins  |
December 2024 - January 2025
THE COMEBACK KID
GQ India

THE COMEBACK KID

Buoyed by his performance in Singham Returns, Arjun Kapoor doubles down on creativity.

time-read
4 mins  |
December 2024 - January 2025
SCRIPTING STARDOM
GQ India

SCRIPTING STARDOM

Vicky Kaushal on the thrill and terror of stepping onto a Sanjay Leela Bhansali set, charting an unconventional career, and making sense of the money game.

time-read
4 mins  |
December 2024 - January 2025
A TRYST WITH STARDOM
GQ India

A TRYST WITH STARDOM

Triptii Dimri segued from her left-field roots straight to the animal park. The gamble has paid off.

time-read
4 mins  |
December 2024 - January 2025
WALKING A TIGHTROPE
GQ India

WALKING A TIGHTROPE

Following the monster success of Stree 2, Rajkummar Rao opens up about navigating artistic fulfilment and box-office glory.

time-read
5 mins  |
December 2024 - January 2025
THE MAHARAJA OF MEHRAULI
GQ India

THE MAHARAJA OF MEHRAULI

It's been an action-packed year for Tarun Tahiliani, the emperor of Indian couture.

time-read
5 mins  |
December 2024 - January 2025
LONE WARRIOR
GQ India

LONE WARRIOR

Kartik Aaryan on why, in an industry that only watches out for its own, he has to blow his own trumpet.

time-read
2 mins  |
December 2024 - January 2025
HITS AND HEARTBREAKS
GQ India

HITS AND HEARTBREAKS

Filmmaker Imtiaz Ali talks about redeeming himself with the extraordinary Chamkila, dealing with star-studded setbacks, and why we've forgotten to make love stories.

time-read
6 mins  |
December 2024 - January 2025