Beauty in the blend
GQ South Africa|March 2020
A new project from Rémy Martin celebrates the power of collaboration
Nkosiyati Khumalo
Beauty in the blend

THE YEAR 1972 DELIVERED TWO MUSICAL (AND COMPLETELY NON-SCIENTIFIC) IDEAS about what keeps the earth rotating on its axis. The first, and most oft-repeated, was delivered to us in song via Liza Minnelli in the film adaptation of the musical, Cabaret: “Money Makes the World Go Round”

ALL DUE RESPECT TO MS MINNELLI and the writers behind the iconic and Oscar-winning Cabaret, but the lasting impact of money on life on earth pales in comparison to the more accurate history-shaping philosophy, also encapsulated in song by the American soul band The Stylistics and their hit, “People Make the World Go Round”. Since its release, the song has been consistently covered by a variety of artists from Michael Jackson to Hugh Masekela; in the same way, time and culture confirm the idea that a blend of people and talents make the most lasting impact on human history and culture. I had the opportunity to see this in action during a visit to Cognac, France, to get a closer look into how the house of Rémy Martin manages to transmit close to 300 years of cognac-making expertise from generation to generation – and the variety of skills needed to make that happen.

This story is from the March 2020 edition of GQ South Africa.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the March 2020 edition of GQ South Africa.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM GQ SOUTH AFRICAView All
Creativity Protection - Let's unpack copyright, fair use, and remix trends
GQ South Africa

Creativity Protection - Let's unpack copyright, fair use, and remix trends

We've compiled a breakdown on intellectual property considerations within our local content creation landscape

time-read
9 mins  |
June - July 2024
With great power...
GQ South Africa

With great power...

The new BMW i5 M60 xDrive is an electric (and electrifying) appetiser as we wait for the full-fat M5. Walter Hayward answers some burning questions.

time-read
1 min  |
June - July 2024
CREATIVE CHRONICLES DIVERSE PATHS, SINGULAR VISIONS
GQ South Africa

CREATIVE CHRONICLES DIVERSE PATHS, SINGULAR VISIONS

We take a look at the unique narratives behind a group of creative souls. From the bold strokes of a painter's brush to the intricacies of mixing drinks, each reveals the boundless spectrum of human imagination

time-read
10+ mins  |
June - July 2024
African luxe aesthetic
GQ South Africa

African luxe aesthetic

Tshepo Rakale, a self-taught designer from Soweto, embodies the creative vision of Gvllvnt. His meticulous attention to detail and pursuit of luxury set him apart as one of South Africa's most captivating menswear designers.

time-read
4 mins  |
June - July 2024
Fresh Sound
GQ South Africa

Fresh Sound

We chat to seven artists actively shaping the music landscape, exploring their distinct creative approaches and insights on crafting timeless music

time-read
10+ mins  |
June - July 2024
Live long and prosper
GQ South Africa

Live long and prosper

The longest living people in the world all abide by the 'Power 9' rule

time-read
5 mins  |
June - July 2024
THE art OF PERFUMERY
GQ South Africa

THE art OF PERFUMERY

The art of perfumery is not merely about pleasant aromas; it is an intricate art form that combines science, creativity, and storytelling

time-read
3 mins  |
June - July 2024
The fine line between cultural appreciation and appropriation
GQ South Africa

The fine line between cultural appreciation and appropriation

Can the fashion industry tell the difference?

time-read
1 min  |
June - July 2024
Into The Woodź
GQ South Africa

Into The Woodź

Dive into the world of The Woodź aka Lesedi, as he unveils his musical odyssey in this captivating fashion editorial, in partnership with Isuzu and local design house, Franc Ellis

time-read
3 mins  |
June - July 2024
THE MUSICAL ODYSSEY OF ASA
GQ South Africa

THE MUSICAL ODYSSEY OF ASA

PARIS-BORN NIGERIAN ARTIST ASA CREATES A MUSICAL LEGACY THAT TRANSCENDS CULTURAL CONFINES

time-read
10+ mins  |
June - July 2024