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GQ: What inspired you to create The Digital Law Company? Emma Sadleir:
I was at a big law firm working in media law just as the social media revolution was erupting and I saw a gap in the market for a specialist in social media. There were a couple of cases that really made me realise that I needed to create something in this space
A young woman had been surreptitiously filmed having sex by her ex-boyfriend. He was ostensibly playing music using his laptop but was actually recording her – in such a calculated way that his face was out of the shot. Six months after they broke up he uploaded the video onto a whole lot of porn-sharing sites, tagging her identity. I’m afraid it’s so common now, but back then I was absolutely horrified and really wanted to help her. A parent whose son had created a spoof Twitter account in the name of his high-school principal also contacted me. It was a typical schoolboy prank but he was expelled from school on the cusp of his final exams.
There was a need for education and crisis management – I realised that people were clueless about how badly things could go wrong and that there were actual laws that could help and protect people. I left the big law firm, cashed in my provident fund and started on my own. It was just right time, right place!
GQ: What types of cases do you usually deal with?
ES: Harassment, cyberbulling, hate speech, crimen injuria, revenge pornography, ‘sextortion’, image-based violence, defamation, privacy infringements, employment law, social media grooming, identity theft, reputation management, crisis management, and intellectual property issues.
GQ: There have been many discussions about the dangers of social media posts and how it could affect your hiring potential – legally, can companies use your social media posts against you?
This story is from the January/February 2020 edition of GQ South Africa.
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This story is from the January/February 2020 edition of GQ South Africa.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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