The term entered the lexicon in 2014 the way much of today&rsquo;s slang does&mdash;by appearing in a Reddit thread&mdash;and now the style is full-on mainstream. With its canon of ugly sneakers, plush pullovers, baggy track pants, and old school sweatsuits (a.k.a. groutfits), cozycore has hints of streetwear, athleisure, and, yes, normcore.But it would be a mistake to dismiss it as a sloppier version of any of the above. In fact, cozycore isn&rsquo;t actually about not caring; it&rsquo;s basically the fashion equivalent of no-makeup makeup. Consider, for example, the ensemble Ariana Grande wore to walk her dogs in New York City in September: classic eighties gym-teacher-style sweatpants, a too-big fleece zip-up, and dad sneakers. It would have made for a relatable, &ldquo;Stars, they&rsquo;re just like us&rdquo; moment had the fleece not been strategically oversize, with a chic cold-shoulder effect &agrave; la Flashdance. (Grande finished off the look with her genie-high ponytail and a subtly coordinating Fendi bag.)Examples of the cultural embrace of cozycore are everywhere: Fila, the South Korean streetwear brand traditionally sold at big-box and discount retailers such as Walmart, is now available at Saks Fifth Avenue. In September, Paper magazine declared &ldquo;looking like shit&rdquo; at Fashion Week the ultimate power move.Not surprisingly, experts say cozycore is a reaction, in part, to the trends that preceded it. &ldquo;Fashion is like physics&mdash;for every action, there is an equal and opposite reaction,&rdquo; says Emma McClendon, associate curator of costume at The Museum at the Fashion Institute of Technology. &ldquo;We&rsquo;re witnessing a pendulum swing from hyper revealing clothing to more modest and comfortable clothing.&rdquo; In other words, say goodbye to the &ldquo;hot girl uniform&rdquo; of the aughts and early &rsquo;10s, from the Herve Leger bandage dresses and platform stilettos to the crop tops and second-skin leggings of athlesuirewear.Our attraction to coziness is also a reflection of the times we&rsquo;re living in. &ldquo;How we dress sends a message,&rdquo; says McClendon, &ldquo;and it&rsquo;s not surprising that at the moment the message many women want to send is about rejecting traditional power structures by dressing comfortably.&rdquo; We may feel more empowered when we don&rsquo;t have to consider the unsavory repercussions that sexy dressing often entails: perpetually blistered feet, embarrassing nip slips, and overall a heightened sense of vulnerability.But there could also be a deeper reason for our gravitation toward all things comfort-driven&mdash;maybe it&rsquo;s, on some level, a primal reaction to our dystopian times: The world is about to end! It&rsquo;s a thought so bleak it kind of makes us want to go home&hellip;and put on a pair of sweats.

In Defense Of Cozycore

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