The Online Connection
Harper's BAZAAR Singapore|June 2017

Gerald Tan looks at how technology can help expand the brick-and-mortar experience by offering a deeply intuitive interaction for today’s savvy consumer.

Gerald Tan
The Online Connection

When Joachim Hensch, Managing Director of HUGO BOSS Textiles, was in Berlin earlier this year, he chanced upon a pop-up store that melded technology, retail and services perfectly. The subject of his praise? Adidas’ “Knit For You” project, an ambitious undertaking by the German sportswear giant that offered customers the chance to design and purchase their very own sweaters in a matter of hours. How Adidas achieved the feat was nothing short of genius: The customer first walks into a dark room within the pop-up, where camouflage-like pattern projections on the body can be adjusted according to their preference with simple hand gestures, thanks to sensors that pick up every movement in real time. A laser body scanner records the customer’s measurements to ensure a good fit. Once the colour combinations are finalised, the computer then feeds the information to industrial knitting machines that go to work producing the sweater inside the store. The finished piece is later washed and dried by hand. “You also receive a QR code on a card that contains all the documentation and information you need,” Hensch recalled as he spoke to fellow industry players at Fuze Fashion Technology 2017, Singapore’s first summit dedicated to the fashion technology landscape.“I’ve never seen anything put together so seamlessly before.”

This story is from the June 2017 edition of Harper's BAZAAR Singapore.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the June 2017 edition of Harper's BAZAAR Singapore.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM HARPER'S BAZAAR SINGAPOREView All
FASHION IS POWER
Harper's BAZAAR Singapore

FASHION IS POWER

American author, filmmaker, psychologist and educator Roberta Degnore who teaches a world-first course called "The Psychology of Gender, Perception, and Self-Expression in Fashion" at New York's Fashion Institute of Technology argues that fashion is anything but frivolous.

time-read
1 min  |
December 2024
The Italian Who Does It Better
Harper's BAZAAR Singapore

The Italian Who Does It Better

After fifty years in fashion, Giorgio Armani—the man and the brand is still a force to be reckoned with.

time-read
2 mins  |
December 2024
Most Stylish Women 2024
Harper's BAZAAR Singapore

Most Stylish Women 2024

Stylishness isn’t just about being fashionable. Instead, it’s a blend of self-assurance, passion and stories that makes the idea of style so multifaceted and rich. From a mother and daughter duo who approach dressing up with equal exuberance, to an entrepreneur championing the varied tales of batik to a singer-songwriter showing her chic chops with a walking stick, meet the 10 women who inspire us with their singular takes on personal style.

time-read
9 mins  |
December 2024
CITY ON HIGH
Harper's BAZAAR Singapore

CITY ON HIGH

One city, 10 collaborators, 10 collections-Moncler lit up Shanghai with its City Of Genius showcase.

time-read
2 mins  |
December 2024
PRETTY NOVEL 172
Harper's BAZAAR Singapore

PRETTY NOVEL 172

Franck Muller presents its smallest skeleton movement to date in beautiful miniaturised novelties from the Round collection.

time-read
1 min  |
December 2024
THE JOIE
Harper's BAZAAR Singapore

THE JOIE

Chopard's newest global brand ambassador Bella Hadid details her appreciation for the Maison and what she loves about its jewellery.

time-read
2 mins  |
December 2024
SOUL SEARCHING
Harper's BAZAAR Singapore

SOUL SEARCHING

In Rajasthan, India, a first-time visitor explores two stunningly singular Aman properties and experiences the raw and powerful beauty of the northwestern state.

time-read
4 mins  |
December 2024
INTO THE BLUE
Harper's BAZAAR Singapore

INTO THE BLUE

With the Rolex Perpetual Planet Initiative, the watchmaker is on a mission to safeguard our most precious resources, including the Nusa Penida Marine Protected Area in Indonesia.

time-read
3 mins  |
December 2024
LIFE IN TRANSIT
Harper's BAZAAR Singapore

LIFE IN TRANSIT

Entrepreneur and creative multi-hyphenate Sherry Ang shares how her transitional home blends elegant simplicity with the vibrant chaos of family life.

time-read
5 mins  |
December 2024
YES,CHEFS!
Harper's BAZAAR Singapore

YES,CHEFS!

BAZAAR talks to three of the hottest names in Singapore's culinary scene to get the hot, hard truths of the trade.

time-read
6 mins  |
December 2024