The latest mantra these days is to follow our passion, but do we dare forego a steady income to pursue something decidedly less stable? And, is it even wise to do so? Meet the women who prove that with skill and some luck, dreams do not have to elude reality.
INTAN SHAFINAZ HALIM, founder of Serasi
“Age is never a limit. If there’s something you’re passionate about, just go for it!” It’s this very determination to live her best life that propelled Intan to start her own business in the beauty industry. Having been exposed to handmade and artisanal beauty products 22 years ago, when she was studying abroad, Intan was inspired to sell her own handmade lip balms in 2014. “I love lip balms and have been using them ever since I was a student due to me very dry skin. When my friends introduced me to essential oils, I got the inspiration to incorporate the oils in my first-ever product: the peppermint lip balm.” Upon receiving positive feedback from her friends and family, Intan decided to invest in a booth in 2015.
“I do have a staff to assist me with labelling, but I make all the products myself during my free time and on weekends.” This is done in small batches to ensure quality remains constant. “Serasi is my passion. I just love creating and trying out new formulations,” she enthuses, revealing that she also enjoys sharing the outcome of her hard work on Serasi’s well-curated social media page. “I take all the photos and write all the captions. I hope everyone can feel how much love and effort I put into making each and every product.”
This story is from the July 2019 edition of Her World Malaysia.
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This story is from the July 2019 edition of Her World Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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