Lee Broom

It’s not hard to see why furniture, lighting and accessories designer Lee Broom – with his shock of platinum-blond hair and Fifties Rat Pack style – is seen as one of the great showmen of the design world.

- Fiona McCarthy

Having launched into interiors in 2007 with a collection of neon-lit chairs, he has since showcased a grandfather clock handcrafted from marble and designed a gravity-defying hanging chair made with just two metal hoops. Stepping into Lee’s world feels a little like being Alice falling through the rabbit hole to Wonderland.

‘Doing a show means I can create a story around the pieces,’ he explains. ‘You wouldn’t display them like this in your home, but it gives me an opportunity to create a narrative to frame each collection, weaving an ongoing thread through my work.’ One year his showroom, Electra House in Shoreditch, was transformed into a flower shop with thousands of fresh flowers surrounding new pieces displayed in glass cases and on marble plinths. And in Milan for his tenth anniversary in 2017, the all-white Time Machine collection was contrasted within a dank, derelict vault in the central train station.