No one said making money is a bad thing — but from theatre? Let’s talk about Ashvin Gidwani, and how he’s been doing exactly that.
It is a common complaint in theatre circles in India that there’s no money in it, and that is not a baseless statement. Theatre goers are much less in number when compared to cinema, ticket prices have to be modulated, rehearsal spaces are few and stage rentals are sky high. Making a career out of just theatre acting or production is therefore a rarity. While most productions in Mumbai fizzle out after 10 or 20 shows, there is only one man who stands tall above the others, running hundreds of successful shows of his plays around the world. That man is Ashvin Gidwani.
I meet Gidwani at his Nariman Point office, where the most expensive real estate in the city is to be found. The fact that an Indian theatre company has a swanky office here would come as a shock to most people. I am given a tour of the space, overlooking the unending sea, and we settle down in a sprawling conference room with puffs, quiches and green tea. “We are always eating here,” Gidwani laughs. He is a tall, impressive looking man, in a well cut suit and a shining, bald head which does not seem to add any sense of insecurity. The excitement with which he talks about himself and his accomplishments borders on the pompous, but you warm up to his candour. I am uncomfortable in this corporate-like space, something I don’t connect with theatre at all, and my mind keeps wandering off, thinking about how stark the contrast between Gidwani and other theatre producers in this country is.
This story is from the November 2016 edition of Man's World.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 2016 edition of Man's World.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
The Winter Wishlist
Intense, comforting, and with rich notes, here are winter fragrances that should be on your list for the coming season
WEDDING GROOMING ESSENTIALS DERMAT EDITION
7 leading and board-certified dermatologists tell us the most sought-after products they think men must keep handy this wedding season
Grooming
Here's a six-week calendar leading to the D-Day to sort out your grooming dos and don'ts
FRÉDÉRIQUE CONSTANT'S INDIA TAKEOVER
13-year brand veteran William Besse talks business strategy, India-based insights and more
LONGINES GOES FOR GOLD WITH A DUO OF SPIRIT FLYBACK EDITIONS
The brand celebrates the 99th anniversary of its iconic aviation-focused complication in style
Are The Men Of Cricket Losing The Off-field Glam Game?
At atime when the confluence of sports and fashion is at its peak, one can't help but wonder why the world's second-most popular sport hasn't yet boarded this train
Christian Louboutin's Great Indian Love Affair
The world's best-known footwear designer's recent capsule collection The Diwali Edit is testimony to it
Distance Makes The Heart Grow Fonder
Dont Believe Anyone When They Say Long Distance Relationships Dont Work
The travesty of a personal heartbreak
From crying to coming to terms with heartbreak, we've all been there
Royal Enfield Goes Electric
Airdropped, eco-conscious at heart-Royal Enfield's C6 is more than just a quiet whisper in India's struggling electric two-wheeler landscape